Brand Management, Web Editing & Social Media

Overview

The Brand Management, Web Editing and Social Media Marketing course discusses and demonstrates concepts and techniques in digital marketing for participants with some previous experience in the digital marketing .Participants will utilise a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. This course tackles all the competencies needed to build a strong organizational brand and evaluate its performance and perceptions in the marketplace Topics covered include,Web design and editing, conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.