Design Thinking for Strategic Management

About the Course

The 5-day immersive Design Thinking for Strategic Management training course is tailored for business leaders and strategists seeking to harness the power of design thinking methodologies to solve complex business challenges and foster innovation within their organisations. It demystifies design thinking principles, a human-centered approach to strategic management that encourages businesses to focus on understanding customer needs, rapid prototyping, and iterative testing to develop innovative and highly responsive solutions to market demands.

Delegates will focus on the five stages of the design thinking process: Empathise, Define, Imagine, Prototype, and Test. Each stage is explored through strategic management, emphasizing how these principles can be applied to develop competitive strategies, enhance customer experiences, and create sustainable business models. It will also cover the integration of design thinking with traditional strategic planning processes, highlighting the synergies between creative problem-solving and strategic decision-making.

Through theoretical foundations and practical applications, delegates will learn to apply design thinking tools and techniques to real-world business problems, enabling them to drive strategic innovation, adapt to rapidly changing markets, and lead their organisations toward transformative growth. This approach fosters a culture of continuous innovation and equips leaders with the mindset and skills to navigate the complexities of today’s business environment.